Hashtags, likes, retweets, shares… Social can be a minefield if you don’t know your way around. If you’re looking for a friendly guide, we’re here to help.
We all know how important social media is to a company’s success. But getting it right is a delicate art: overdo it and you risk scaring people off, be too cautious and you’ll get lost in the noise.
Social plays a large part in effective brand engagement, so if you’re not 100% confident or think you’re on the wrong tracks, you’re in the right place.
Using current knowledge and network research, we track down the key influencers in your market and see what they’re saying and doing, and where they’re saying and doing it. When balanced with your goals, this information helps us lay the foundations for a successful, integrated strategy.
We’ll keep you in the loop throughout, making sure you’re happy with the direction we’re taking and the tools we’re recommending. And we’ll help you to get comfortable with your platforms through training and software recommendations.
If your social activities have been hitting a brick wall, you’re right to seek a little help. Social media can be a tricky beast if you don’t know how to control it. So equally, if you don’t know where to start, you’re not alone.
We’re well versed in helping people navigate the waters of social media, so if you’re looking for a friendly, expert guide, we’re a safe bet. Give us a call.
The team at Owens Coffee were so pleased with the responsive website we’d built, they asked us to lend a hand with their social media activity, too.
The company prides itself on approachability, friendliness and hospitality. As such, communicating effectively with their customers – old and new – was a must.
But, being extremely busy all day, how could they use social media to its fullest without it taking up too much of their time?
We worked on creating a strategy that would be both effective and efficient. No successful business owner wants to be chained to a Twitter account for several hours a day.
We spent some time asking Owens Coffee about its customers and what they find interesting on social media. We also looked at their overall brand ethos to get a handle on what kind of social media activity would suit the company’s personality.
We decided that a regular blog on the website coupled with external social media activity would help keep their customers up to date (as well as helping with their search marketing) so we arranged to contact them weekly, see what was happening in their industry and help them to think of ways they could push their success stories and brand messages further using social media activity.
This suited the client as they wanted to be in control but they needed that regular reminder and inspiration to share the right information at the right time.
Since we got involved, Owens Coffee has gathered more than 1,300 followers on Twitter and more than 200 ‘likes’ on Facebook. We have subsequently set up Google+ and Pinterest accounts and linked the whole lot so that posts would go out across the board at the click of a button.
Their referrals and visits from Facebook, Facebook Mobile and Twitter have increased by a massive 900%. And the most important part is that they engage in daily interaction with their audiences, resulting in repeat orders and impressive customer loyalty.