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Owens Coffee’s products have to be tasted to be believed! This multi-award-winning, artisan roaster based in Modbury, Devon, has droves of loyal local customers and big plans for growth over the coming years.
A great believer in getting to grips with its customer base, the team at Owens Coffee had a fairly clear idea of what they wanted to achieve with their new website. The manager of the company did her research and found that the majority of their customers worked in kitchens or as front-of-house staff. And, given the on-the-go nature of hospitality, she realised that Owens Coffee was highly likely to be visited by those browsing on their mobiles.
But, with a non-mobile-friendly current site and no digital expertise in house, how could Owens successfully make the leap to having a responsive site?
We got a great brief from the client and, with our creative and digital expertise, we created early designs which hit the spot. We created a softer and more contemporary feel to replace the existing designs which were a bit dark and old fashioned. The team at Owens agreed that our new designs really encapsulated the company’s ethos and character.
Using tried-and-tested responsive design coding and techniques, along with best-practice SEO approaches, we created a responsive website which smoothly adjusts itself to suit the screen on which it’s being viewed.
We’re pleased to report that traffic to the Owens Coffee has grown on average 50% per year since we launched their new site. When it comes to catering to modern audiences, Owens Coffee certainly made the right move.
If you’re ready to bring your website up to date and keep your modern, mobile visitors happy, get in touch today and we can have a chat about your options.