Remind customers that you’re there; don’t bombard them with ‘spam’. This delicate balance is our forte, so read on to find out more.
According to research conducted by the DMA, for every £1 spent on email marketing, £24.93 is the average return on investment. And a study from Blue Kangaroo revealed than 70% of people will use coupons or discount codes sent to them the prior week.
The figures are endless and they all help to prove one thing: email is becoming more and more crucial as part of a successful marketing strategy. And, when it’s done correctly, it delivers.
We can help you formulate a winning plan for your email marketing. And, if you don’t have time to manage it yourself, we offer a complete service which runs like a well-oiled machine while you get on with other things.
We’ve spent years getting to grips with leading industry software such as MailChimp and Campaign Monitor so that, not only can we set up seamless email campaigns, we can arm you with juicy statistics on what’s having the most impact.
Have you got a contacts list as long as your arm but no idea what to do with it? Maybe your once-vibrant email marketing has stopped working for one reason or another. Even if you don’t yet have a list of subscribers, we can get you on the road to successful, modern email marketing that yields results.
One of our longest-standing customers, we’ve been working with Roofing Superstore™ for more than seven years. From the company’s inception, they chose us as their trusted partner for brand development, email marketing, online marketing and eCommerce solutions.
Roofing Superstore™ is the largest UK-based online roofing merchant and is a trading style of Construction Materials Online Ltd. Back in 2007, the four people behind the concept of Roofing Superstore™ approached us with a vision of what they wanted to achieve.
Their experience in IT and web-based markets was limited, so recruiting our group of digital creatives to their team was an astute move. They wanted to become the biggest online roofing merchant and needed the right backing to make the dream become a reality.
This was a brand new entity so there were no existing materials from which to work (and actually, we love it when that happens). The crucial element was making sure that Roofing Superstore™ and all its marketing materials conveyed extremely high standards.
The client wanted to know: how could they leave new clients with no doubts as to the quality of their operation? And, how could they make sure that their investment would continue to pay off, no matter how much they grew?
We worked closely with the Roofing Superstore™ team throughout, explaining the benefits of the various tools we were selecting to build their brand. First of all, we created a parent brand: Construction Materials Online. As part of this branding exercise, we developed business packs which the client could confidently present to prospective suppliers.
We then moved on to creating the Roofing Superstore™ brand, building a highly sophisticated eCommerce platform which quickly became the keystone of the whole business model. This system provided an efficient approach to business activities: orders, quotes, purchase orders, inventory, management tools and reporting could all be managed within one streamlined system.
This system allowed the business to grow and thrive without the need for additional human resource. Outsourcing their digital requirements allowed them to keep their team to a minimum while the business gained momentum.
Well, that small team didn’t last too long: Roofing Superstore™ is now made up by 18 people and is an undisputed market leader.
The systems we provide are intentionally built to be scalable, which is a good thing considering it’s dealt with tens of thousands of orders to date. The site receives significant traffic and each visitor can quickly find what they need among the 24,000-strong product inventory.
So it’s no wonder that Roofing Superstore™ keeps dv8media on speed dial for their ongoing search engine marketing, email campaigns and software/system development needs.
We did it for them, and we can do it for you. If you want to talk to us about brand development, email marketing or any of our tried-and-trusted services, please contact a member of our team who’ll be happy to help.
The name PANDORA™ is synonymous with high-end, luxury jewellery and has become one of the most recognised brands in the accessories industry. Naturally, their list of customers is extensive and keeping on top of effective email marketing is a huge part of their marketing activities.
We were approached in 2009 by the owner of seven PANDORA™ outlets within the UK. Each outlet was due to receive a makeover with the intention of reaching new and untapped markets. With no existing email marketing approaches in place, the client needed to find a way to communicate with new customers on a per-store basis.
Details about product launches, special events and key promotional activities needed to be presented regularly to foster that all-important customer loyalty.
Each store was quite happy to build up their subscriber lists through in-store activities and social media interaction. But when it came to actually communicating with these customers and carefully monitoring success and activity, where to start?
PANDORA™ asked us to help them with a number of elements, including:
Since they got us on board, we’ve helped PANDORA™ send more than 300 marketing emails and assisted them in building and maintaining a readership of more than 650,000.
The team particularly love their central, straightforward management system. Having this in place helps them to organise their data and provide detailed reports whenever necessary.
We’re still enjoying a great working relationship with the team at PANDORA™.
Have you got grand plans for your email marketing strategy but you’re not sure where to start? We can help you create the kind of success you’ve been dreaming of. Get in touch today.
Quickstore is a self-storage specialist offering affordable storage options across Devon and Cornwall. Established in 1989, Quickstore was one of the first self-storage operators in the UK and has since grown to four locations and more than 1,200 individual, secure units.
Quickstore were finding that their online search results were floundering and they didn’t know what to do. They didn’t want to increase their internal resources, so they needed to find a dependable, expert online marketing team to help them.
But there are countless agencies in Plymouth, so how could they be sure they were choosing the right one?
Quickstore approached us for some ideas on what we could do for them and an estimate of costs. We suggested some long- and short-term SEO fixes, Adwords campaigns, blogging activities and social media strategy. The client was pleased with our ideas and the budget, so off we went.
We worked with the team at Quickstore to organise their year-long promotional calendar, implemented our suggested fixes and built a carefully researched Adwords campaign.
Since they teamed up with dv8media, visits to Quickstore’s website have grown by 40% compared to the same period a year before. The quality of their traffic has improved, too. People stick around for longer, visit more pages and the overall bounce rate has dropped significantly. It’s testament to the importance of targeted, intelligent online marketing.
We continue to work with the Quickstore with their blog, email marketing, social media, and print and promotional campaigns.
If your traffic is dwindling or your bounce rate is soaring, get in touch with our team today. We will help you with both the quality and the quantity of your traffic.