One of our longest-standing customers, we’ve been working with Roofing Superstore™ for more than seven years. From the company’s inception, they chose us as their trusted partner for brand development, email marketing, online marketing and eCommerce solutions.
Roofing Superstore™ is the largest UK-based online roofing merchant and is a trading style of Construction Materials Online Ltd. Back in 2007, the four people behind the concept of Roofing Superstore™ approached us with a vision of what they wanted to achieve.
Their experience in IT and web-based markets was limited, so recruiting our group of digital creatives to their team was an astute move. They wanted to become the biggest online roofing merchant and needed the right backing to make the dream become a reality.
This was a brand new entity so there were no existing materials from which to work (and actually, we love it when that happens). The crucial element was making sure that Roofing Superstore™ and all its marketing materials conveyed extremely high standards.
The client wanted to know: how could they leave new clients with no doubts as to the quality of their operation? And, how could they make sure that their investment would continue to pay off, no matter how much they grew?
We worked closely with the Roofing Superstore™ team throughout, explaining the benefits of the various tools we were selecting to build their brand. First of all, we created a parent brand: Construction Materials Online. As part of this branding exercise, we developed business packs which the client could confidently present to prospective suppliers.
We then moved on to creating the Roofing Superstore™ brand, building a highly sophisticated eCommerce platform which quickly became the keystone of the whole business model. This system provided an efficient approach to business activities: orders, quotes, purchase orders, inventory, management tools and reporting could all be managed within one streamlined system.
This system allowed the business to grow and thrive without the need for additional human resource. Outsourcing their digital requirements allowed them to keep their team to a minimum while the business gained momentum.
Well, that small team didn’t last too long: Roofing Superstore™ is now made up by 18 people and is an undisputed market leader.
The systems we provide are intentionally built to be scalable, which is a good thing considering it’s dealt with tens of thousands of orders to date. The site receives significant traffic and each visitor can quickly find what they need among the 24,000-strong product inventory.
So it’s no wonder that Roofing Superstore™ keeps dv8media on speed dial for their ongoing search engine marketing, email campaigns and software/system development needs.
We did it for them, and we can do it for you. If you want to talk to us about brand development, email marketing or any of our tried-and-trusted services, please contact a member of our team who’ll be happy to help.