PCH Manufacturing Services is a department of Plymouth Homes, one of the largest social enterprises in the South West. PCH Manufacturing Services is split into four sections including a sign shop, joinery services, metalwork and a windows and doors shop.
Plymouth Community Homes had decided that it was time to give each of the five (including the overall PCH Manufacturing Services) separate websites.
The question was, how could they streamline this development with minimal disruption to services?
They approached us to help them make this step confidently and efficiently. We built holding sites which were not simply static holding pages: we created interactive sites with sliding sales banners and pop-up sales enquiry forms.
Once the holding pages went live, the company performed a slight reshuffle of internal management and their overall sales strategy. They wanted to focus on the fact that these valuable services are all available from one company. Their teams wanted to be able to cross sell these services effectively.
We created a brochure site for the sales team which made it clear that they offered the separate services but from one central point. Each ‘shop’ needed its own entity on the web, so sections were created for each department.
Because of the size of the operation, there are naturally plenty of stakeholders involved so we had to make sure that each stage of the project was clear to (and agreed to by) everyone involved using a strict approval process.
We followed brand guidelines to keep the project holistic, while being flexible regarding feedback. The deadlines were tight but we met them all, dealing with various team members to complete the website. It’s not easy keeping everyone on track, but we pulled it off!
As part of the project, we bolted on a content management system (CMS) with clear navigation and straightforward processes. We did this because the client needed full control going forward: at the point of launch, there was limited information available. In providing a CMS, the client could launch to deadline and add in more information when it became available.
PCH Manufacturing Services are thrilled with the project, and were impressed with the quality of our project management services.
If you’re working on a digital project with tight deadlines, complicated briefs and lots of people to consider, get in touch today. We’d be glad to help.