What is a blog?
A blog is a type of website or part of a website. It is a collection of articles listed in reverse-chronological order. Those articles might consist of text, photographs, video or a combination of all these things. In business terms, a blog is an effective marketing tool.
Why should you use Wordpress for your Business Blog?
Wordpress is a globally recognised platform which is used for the creation of both blogs and websites. The system works very well with search engines, it is customizable, simple to use and navigate and there is a huge amount of support for the system. Google Analytics can also be built into any Wordpress site, allowing you to monitor its success.
Why should I use a blog for my business?
- Blogs are quick and easy to use
- Your blog can be integrated into your website and costs very little to set up
- Blogs are very search engine friendly and can seriously improve your search online rankings
- A well written blog helps position your company as an expert in your marketplace
- Your company blog is somewhere you can instantly publish important news and updates, ultimately leading to more sales
- A blog allows you to interact with your customers, allowing comments and feedback which will give you valuable insight into customer needs/behaviour and help build relationships with your customers
- A blog saves you time explaining the same thing over and over again! If there is a question you get asked a lot in your business, a blog post can answer this question and customers may be directed to it for future reference
- A integrated blog will improve the effectiveness of any social media activity you're involved with. By referring your contacts to your blog posts, this in turn, brings them into your website.
- Wordpress can work in harmony with all your social media accounts, providing one central hub for updating your audience
Would you like a quote?
If you would like a quote for our Wordpress Blog service please contact us using the details below & a member of our team will be happy to help you.
Tamar Science Park, Plymouth, PL6 8BX
Why should you outsource the set up of your business blog to us?
If you've looked into creating a blog and found yourself saying the following, you should seriously consider outsourcing the creation of your company blog:
- “I don’t really know what I’m doing” – any time you spend on this will be time you could spend elsewhere in your business, doing the things you’re best at!
- “I haven’t got time” – make sure the job gets done and use a professional developer
- “I want the blog to look like my website” – unless you have them yourself, you will need someone with technical skills to make this happen.
