How many people visiting your eCommerce site are using a mobile device to do so? How would it affect your online sales if you were able to improve the conversion rate for all of your mobile visitors? Mobile devices serve as a convenience tool for internet browsing with tablets and phones being
much simpler and faster than using a desktop or a PC. This is supported by the fact that in 2011 the sale of smartphones overtook the sale of PC’s, that tablet sales are growing by 378% year on year, and that 38% of UK tablet owners spending more time on their tablet than watching TV.
This emphasis on convenience calls for a high-quality online experience in order to meet the high expectations of this demanding audience. Recent research confirms that three quarters of online adult consumers believe that there is no excuse for a mobile transaction not completing on a first attempt and more than half said that that conducting a mobile transaction should be a better experience than making the same purchase in store or at a computer.
A mobile commerce website is a version of your site which has been designed specifically to be viewed on the smaller screen, delivering a smarter, better quality online shopping experience. The site should be both easier to use and read, deliver faster loading speeds and provide a smooth checkout process.
Regardless of who your existing site is with, we will review your content and present it to perfectly suit your mobile audience, implementing features including swipe, click to call, social media and Google maps integration.
Call us today on 08456 123831 for more information.
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