Tesco are an organisation that does not require an introduction. It is the third-largest retailer in the world, measured by revenues. It has stores in 14 countries across Asia, Europe and North America and is the grocery market leader in the UK.
dv8:media have developed a series of public consultation websites for Tesco, providing a focussed platform to capture feedback from communities where new store openings are planned. Our public consultation website design was centred on brand usage guidelines defined by Tesco for each site. We included examples of the proposed stores, in the form of architect drawings and artist impressions. The sites also demonstrated the positive impact the Tesco store would have on the community due to the companies dedicated approach to sourcing local produce wherever possible. We also collected feedback from the website visitors, on behalf of Tesco.