Barton Wykes are a premier fixed fee letting agency, focussing on high end contemporary apartments on the Plymouth waterfront. They provide tenants and property owners alike with a bespoke service, tailored to the need of each client.
The directors of Barton Wykes approached dv8:media with their project at the concept stage. dv8 were tasked with designing a contemporary brand which reinforced the vision they had for the business. The branding exercise began with a collective brain storming session, followed by initial design concepts. The logo concepts were then developed to include colour schemes and typography samples. Once the entire brand was refined, a style guide was completed and delivered.
Branding and usage guidelines complete a custom website design was developed for the business. The web design brief was to deliver a clean user experience, enforcing the feel of simplicity. We also integrated a property website portfolio which allows central management of all property from their back office systems, providing simple and efficient management. This also includes the ability to specify the featured property on the home page of their website.
The website development brief provided by the client stated the website should achieve suitable search engine exposure for their chosen search term. We carried out keyword and market research for lettings websites and using a range of our SEO services and knowledge, achieved first position in Google for their targeted term.
To work alongside their property website further development of the brand was required. Our brief included 'New Tennant' and 'Prospective New Landlord' packs, designed to deliver all required documentation in a professional manner. We designed and printed A4 presentation folders, business cards, letterheads, compliment slips and a series of flyers and leaflets. We also provided graphic design for various animated banners for use on property portals.
