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dv8:media client Julie Mawson talks about the launch of her debut collection, the designs, supporting small businesses and the website.

Click here to read the full article that featured in the Western Morning News

“Online tools enable browsers to closely scrutinise the shoes with a rollover zoom – ‘I wanted the site to be as ‘tactile’ as possible’ – with clients able to focus upon detail as small as the grain of the shoes’ silk.”

Occasion Shoe specialises in high quality limited edition bridal and occasion shoes. The debut collections will be launched in September 2009 and feature exquisite bridal shoes ranging from feminine classics to fashion-influenced platforms, and sophisticated occasion shoes with glitz and glamour. Occasion Shoe are a new venture spearheaded by a passionate designer and business woman, Julie Mawson.

dv8:media are proud to have worked with designer, Julie Mawson on the specific requirements for the Occasion Shoe website. As a designer herself, Julie had a clear image of the direction she wanted the site to go in and we were able to work with this to introduce our own ideas, such as the shoe detail viewer. We created a page for each shoe in every colour and worked with photographer, Cassandra Horsley (Cassandra Photography) to introduce some incredible images of each shoe from a variety of viewpoints. We included a zoom feature that enables shoe lovers to hover over each image and see every detail of the shoe up close. The site also utilises our automatic newsletter signup facility, linking through directly to address lists held in full featured campaign management and reporting software.
www.occasionshoe.co.uk