After the eCommerce website for Roofing Superstore was built and launched by dv8media in 2009, the Company rapidly progressed to become the UK’s largest online roofing merchant. Following Roofing Superstore’s success, the team from the Company’s parent organisation, Construction Materials Online Ltd, approached dv8media to launch Drainage Superstore, the equivalent drainage supplies merchant.
Creating a new brand identity
Excited by this opportunity, the dv8media team kicked off the project by developing a brand identity for Drainage Superstore, emulating its sister company to create a similar look and feel that could be carried across to the new store’s website design.
By keeping the design in line with the two existing identities, it not only strengthens the overall branding across the group, but it also means that the brand values and excellent levels of customer service on which Roofing Superstore has built its business are able to be instantly associated with the newest member of the group too.
The design of the Drainage Superstore site retains the corporate feel and connection to Roofing Superstore without the designs being identical.
Responsive design techniques for a mobile-friendly experience
Drainage Superstore is a fully responsive eCommerce website, which means that it is optimised for its mobile audiences, with easy viewing and gesture navigation available on both mobile phones and tablets.
Online tools for improved customer experience
The new superstore is built on dv8media’s own tried and tested eCommerce platform and features all of the online tools that its sister site hosts, along with valuable extras from both the user’s experience and within the back office administrative area.
Drainage Superstore offers customers a tool that allows them to build an order online via the checkout, to save it and recall it at a later date. This is especially useful for the Company’s trade customers.
We also created a bespoke method of purchasing for lead which determines the weight of the lead needed according to the thickness, width and length requirements. The lead tool is valuable for both Roofing and Drainage Superstores as it prevents waste and helps its trade customers in particular to prepare an accurate quote for passing on to their own customers.
The full Drainage Superstore administration area allows the team behind the Company to manage quotes, invoices and purchase orders as well as the standard eCommerce website functionality, including the management of multiple shipping methods and a selection of marketing tools.
Management reporting for monitoring and maximising performance of the website
An invaluable tool for the team has been the range of management reporting dv8media has made available to them, through the admin area. Working collaboratively, the Construction Materials Online team liaise with dv8media regularly to discuss reports, planning and responding accordingly, ensuring that both superstores continue to gain a greater share of their own available target markets, increase sales conversions and deliver the best range of products and excellent customer service so that their customers return time and time again.
dv8media is thrilled to have launched this new site and would like to wish our client every success with their newest online retail venture.