How often do you use your mobile to browse information about holiday destinations? According to Cornwall’s Bosinver Farm Cottages’ statistics, the figure for those people visiting their website was significant enough for them to have concerns about how mobile-friendly their main site was.
The award-winning team behind the self-catering holiday cottages are more than happy with their lovely desktop website which they’ve spent a long time developing and getting just right. We can’t take credit for this one, but we have worked with Bosinver for many years on a digital marketing consultancy basis and developed an excellent understanding of the company’s market and business goals.
On this basis, we were asked to quote for and to subsequently provide a mobile version of the site, with the aim of making it easier to navigate and find information when visitors are using their phone rather than their PC or tablet. In order to deliver exactly what the client and its users would need, there was a significant amount of consultancy involved, particularly from a technical perspective. There is much to consider, especially when you’re taking an existing website offer and looking at how best to replicate its key messages for a mobile audience.
The design is fully in line with the company’s existing brand identity and we focused in on the most important areas of functionality. We included information that we identified the customer would be looking for, which included full details of each of the cottages available.
The feature dv8media’s Chris is most proud of is the filter we included for sorting the properties. This was an important feature as Bosinver have 20 properties to choose from, so there is a lot of information to sift through without this. Properties can be sorted by the number of people they sleep, whether the property is classed as having additional ‘luxury’ features, whether it is dog friendly and whether it has disability access. This feature is simple, intuitive and feels really slick.
The site is highly visual and navigation is clear and there is a link through to the booking system which is currently the same as the one you get on the desktop version of the system.
The client is thrilled with the results and we’re looking forward to seeing how this improves mobile conversions over the next few months.
In the meantime, Bosinver has been shortlisted in this year’s Cornwall Today Awards for the Best Small Accommodation category. You can vote in these awards right here .