I recently took a visit to this year’s Internet Retailing Expo at Birmingham NEC on behalf of dv8media and our eCommerce clients.
IRX is aimed at retailers offering a multichannel shopping experience. The show was an excellent industry insight, with an opportunity to hear from some of the biggest online retail brands in the UK. It was also a chance for me to chat direct with leading global experts in the business who are offering eCommerce solutions and tools, some of whom our clients will already be familiar with, such as Rackspace, Nextopia, SagePay, TrustPilot and Yodel.
Highlights from the show included talks from representatives of Mothercare and Waitrose, both of which I was fortunate enough to attend.
Mothercare’s Director of Logistics, Walter Blackwood presented his experiences of omni-channel retailing and how Mothercare has had to review operations, including the management of their supply chain, to allow for the development of their click & collect service for example. Meantime, Waitrose’s Peter Burns discussed the results of some very interesting research and information his organisation has been responding to regarding online marketing – email marketing in particular, looking at the management of the customer database and frequency of messages.
It was enlightening to hear what big brands like these are up to and the opportunities they are creating for themselves and their customers within an increasingly digital marketplace. I also enjoyed meeting with and having informative conversations with other industry experts, some of whom dv8media will be looking into developing potential partnerships on behalf of our own customers. We look forward to sharing these insights as our own wide eCommerce portfolio of clients continue to grow from success to success.