In just over a month, dv8media has been working alongside the team of one of our newest clients, Pelydryn, to complete a project that has evolved their existing brand identity, produced newly designed marketing materials and created a new website all in time for their visit to ELMF (European LiDAR Mapping Forum) in Amsterdam, which took place earlier this month.
Although shortly to be relocating to their new premises in Exeter, Pelydryn have been neighbours at Tamar Science Park since we’ve had our offices here. We were happy to be asked by Pelydryn to help with ideas for their new branding and this was a great opportunity to get to know each other and to understand what we all do even better!
Pelydryn is a team of experts who specialise in capturing, interpreting and presenting bathemetric data using LiDAR sensors. Our client advised us that there has been significant change to the Company in the past couple of years and they wanted to mark this with the design of a new brand identity.
The design of the new brand identity needed to be an evolvement (rather than a complete redesign), so that it would retain an element of instant recognition, whilst at the same time highlighting a new phase in the lifetime of the organisation. A move of the design element from underneath the word ‘Pelydryn’ to sit beside it was an obvious way to evolve the logo without losing it’s original ‘feel’ (although there is a squared up version of the new logo for when space dictates it is required). We used a new font (and therefore tidied up the spacing of the lettering) with a heavier weighting to reflect the quality and importance of the work carried out by the organisation for its clients. Finally, the colours were changed – the new blue is softer than the previous version (and therefore Pelydryn explained that the element represents lasers being projected into water. The new colours represent the nature of the way in which the surveys are presented.
Business cards, pull-up banners, promotional items and A4 flyers
Following the final approval for the design of the logo, both the team at Pelydryn and the dv8media team had a countdown to the exhibition in Amsterdam. During this time, we designed and printed/supplied the following materials for the Company:
400gsm Silk Matt Laminated Double Sided Business Cards
Tri-Highlighter Pens and Black Ball Point Pens
Four Pull Up Roller Banners
Website design and build
A new website design was essential, not only to tie in with the new branding, but also to give a much clearer overview and simplified user experience than the previous site offered: