When our client took over Owens Coffee a few years ago, she inherited an existing website. dv8media was asked to adapt this website initially, but it was important to the new owner to get a good feel for the business before making longer-term decisions about her online presence.
This wait has paid off. Owens Coffee is now firmly established throughout the Westcountry food and drinks market as a forward-thinking, artisan coffee roaster of excellence. Owen’s existing range of organic and Fairtrade coffees are all gold or silver award winners and are stocked in Devon, Cornwall and Dorset. In addition, the company supplies some of the most highly respected restaurants and cafes in the area (including Peter Gorton, Masterchef of Great Britain), as well as being actively recommended through the local Chefs Forums groups whose members include a number of Michelin-starred chefs.
Before: Owens Coffee’s old website
The design of the new site was one of the most important considerations for this project. The look and feel had to reflect Owens Coffee’s position within the market. The new design is therefore more suited to the position of the brand, lighter and significantly more image-based to improve its visual appeal. The use of white enables the product and strong imagery to stand out. It also showcases the beautiful illustrations (produced by local artist Maggie Smith) that were commissioned by Owens Coffee, reinforcing the breezy, natural, Devon-based roots of the brand. This white is then balanced against the Owens’ green, together with a set of strong colours introduced in the form of navigation buttons. The Owens Coffee logo is clean and clear, whilst its instantly recognisable ’roundel’ symbol is repeatedly used throughout the site as a design element.
More information is included on this site, particularly about the roastery’s trade services. A two-tiered navigation system ensures that visitors can easily find the information they are looking for, whilst enabling us to highlight the priorities, thereby guiding the user through their website experience.
dv8media has worked for the last two years with Owens on the development of their social media strategy and the Owens team are implementing this with continued success. For this reason, it was important to integrate social media tools into the site, starting with porting across Owens’ existing blog content to a blog on the new site with a one-click social broadcast option, including social share buttons and highlighting links to their social media accounts clearly within the header of the site.
We all love Owens Coffee (at the office here, we even have Owens’ Fridays, when we fire up the coffee machine) and we’re thrilled with the results. In fact, we can’t see why any respectable cafe or restaurant in the South West wouldn’t want to be associated with this successful, award-winning ambassador for local food and drink! If you haven’t tried it yet, you can buy it in any of these listed stockists or look for the Owens’ boards and window stickers outside your local coffee shop.